In a cozy and comfortable atmosphere, Avalon Jewelers/Gallery features unique designs in fine hand-made jewelry, fountain pens and writing instruments, original art, estate items, and a complete jewelry design, restoration and repair service.  On the brick Main Street in Zionsville since 1990, we are well known for an outstanding selection of fine colored gemstones.  Open Monday through Saturday, and Sunday by appointment or chance.


HISTORY -- In 1990, Terry Johnson and I opened Avalon Jewelers/Gallery in Zionsville, IN, a charming village about three miles northwest of Indianapolis.  As a store on the brick Main Street, we serve the Boone County area with fine jewelry, colored gemstones, estate items, fountain pens, and art on the walls.

Terry had begun collecting vintage fountain pens, and by 1995, we were publishing a bi-monthly sale catalog listing an average of 75 vintage pens, which I had restored to working condition.  1999 brought us to the internet with the start of our web site, devoted mainly to fountain pens and other writing instruments. By that time, we had added an in-store pen department, with both vintage and new items, Parker and Waterman being our first well known brands.  We started with one showcase (called the guy's corner) and now the pen section occupies one third of our showroom floor space.

In 2000, Terry expressed the opinion that ink was really boring, with only five basic colors in most brands.  He did what Terry did best -- research and development, working with ink specialists to create gorgeous colors of writing ink.  We poured, labeled, boxed and shipped from the store workroom, untl our Private Reserve Ink products outgrew the available space and moved a few blocks to larger quarters.

Sadly, Terry passed away in late September, 2013.  Avalon Jewelers/Gallery and Private Reserve Ink have grown over the years, and remain strong in the market place.  We carry on in honor of Terry's memory, missing his wry sense of humor and his amazing capacity to open doors to opportunity, rather than wait for doors to open for him.

Susan Schube